Qualitative Research

Focus Groups

Our facility has two focus group suites for your qualitative research projects, each with a study room, client viewing area and separate client lounge with live remote audio-visual feed.

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intercept interviews

Compass Marketing Research supports your need to gauge shopping and traffic trends and and your customer satisfaction studies.

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shop a longs & dine a longs

Our consumer packaged goods and restaurant clients seek our support to help them understand their customer's perceptions and motives behind selection and purchase decisions.

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sensory research

Consumer sensory panels to assist product developers across a variety of business segments to include consumer packaged goods, personal care products, fragrance, food and beverage.

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in depth interviews

Our experienced team of professional interviewers and professional moderators support your need

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ethnograpghy

Emerging trends in research are incorporating ethnography more and more.

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